On A Mission To Help

Addiction is a disease that destroys people, families, friendships, workplaces and all relationships. If the stigma around addiction was not as strong – if addiction was not viewed as a personality flaw or weakness, but as a disease – more people would seek early treatment for their addiction rather than hiding it from everyone they love and care about. The goals of the George Moore IV Recovery Fund are to assist people with addiction issues and to curb the evils of the opioid epidemic.

We Were Blindsided...
George's Story

Our son George Moore was 28 when he died from an accidental drug overdose in 2016. He died 3 days after leaving the inpatient facility. We were so proud of him and his enthusiasm and willingness to seek and continue treatment…. to make positive life changes and start his road to recovery. Our world was shattered 3 days later.

Read More


In 2021 over 1,500 Wisconsinites died of an opioid-related overdose, with over 80% of those deaths being fentanyl based. Sadly, many of these deaths occurred among young, non-opioid drug users who mistakenly took fentanyl-laced drugs (i.e. Cocaine, Meth, Ecstasy, Marijuana, counterfeit Benzodiazepines such as Xanax or Valium, Adderall, or Painkillers). Two out of every 5 pills purchased illegally contain a lethal dose of fentanyl.  Unfortunately our Wisconsin youth population overdoses have increased by 42% year over year.

Thus the availability of Narcan in our middle and high schools is essential to save lives. We are sponsoring a Narcan Bill with WI Senator Jesse James to require this and would appreciate if you would reach out to your Assemblyman and Senator and ask them to support this legislation….it will take you 10 minutes. Thank you!!


Ethan's Fund

Please make sure to visit our friends at Ethan’s Fund Against Addiction, and help to support the cause. Ethan’s Fund is best known for the 5K Run/Walk, held every August since 2018.